During the European Communications Summit in Brussels early July 2012, I had the opportunity of communicating change to an audience that was mainly filled with corporate communication professionals from the businesss world.
I quite desperately wanted to leave something meaningful and lasting with them, all individuals with such influential roles. So, what was the best approach? Hard facts & figures? Sharing personal testimony of change? An attempt at corporate guilt-tripping? Or… asking thought-provoking questions…? Here is the presentation with my speaker’s notes. I would love to know what you think of the approach I took, see power point: European Communication Summit