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Here is a clip: I recently gave a presentation to International Communication students in Rotterdam. I talked about my vision on the communications profession, that includes three key pillars: Audiences, Authenticity and Audacity. And they are nicely interconnected. I would like to challenge communication professionals regarding audiences to add two key ones to their communications plan: Mother Earth and Future Generations. I also believe our world needs authentic communications. We can only get there by being audacious. My working life has led me to believe in this pretty strongly. I would love to see many in the communications profession embark on this journey. Please accept my invitation, 🙂

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